Catrice

Haustiere

Catrice sells color cosmetics, complexion products, and limited-edition makeup accessories across eyes, lips, face, and nails. Everything is priced in the low-single-digit to low-double-digit euro bracket, squarely in the budget tier. The line is distributed through 30,000+ European drugstore and grocery doors (dm, Rossmann, Superdrug, etc.) plus brand e-commerce and third-party beauty sites, making it one of the most widely stocked low-cost color brands on the continent. The label is cruelty-free, 100 % vegan since 2021, and formulates without micro-plastics, parabens, or mineral oil while still chasing runway trends at factory speed. “Limited-edition drops” arrive every four to six weeks, allowing stores to refresh planograms almost monthly; the HD Liquid Camouflage concealer and Glow Monochrome highlighter palettes are perennial bestsellers that repeatedly sell out across markets. Core shoppers are 16-30-year-old Gen Z and young-millennial women who want current runway colors without premium outlay and who value ethical claims. They follow beauty influencers for rapid trend cycles, expect cruelty-free and vegan stamps, and treat makeup as a low-risk experiment rather than a long-term investment. Catrice competes in the ultra-crowded “trend-fast, price-low” segment against other private-label and entry-price color brands; it differentiates through faster limited-edition cadence, EU-wide vegan certification, and design-forward packaging that mimics prestige aesthetics at €1-€10 price points.

Runway trends, drugstore prices, zero compromise on ethics

• Fair
• Vegan
• Tierversuchsfrei