Dorina - DACH

mey

Mey ist eine Modemarke, die für bequeme und hochwertige Unterwäsche und Intimmode bekannt ist.

Mey macht Unterwäsche, die sich anfühlt wie eine Umarmung

Big Beauties

Big Beauties is a German online-only label that specializes in plus-size women’s fashion, stocking sizes 44-60 (EU). Core ranges are everyday denim, knitwear, office tailoring, occasion dresses, lingerie and swimwear, priced mid-range (€39-€129 for dresses; jeans €59-€79). Everything is sold exclusively through its own multilingual webshop, which ships DACH-wide with free returns. The brand’s USP is fit engineering: every pattern is drafted on a size-48 mannequin, then graded outward and inward to keep proportions true. Best-known lines are the “Perfect Shape” jeans with hidden power-mesh panels and the “Soft Touch” bamboo jersey collection; both are restocked monthly in up to ten leg or sleeve lengths. Limited-run drops and inclusive on-site imagery reinforce a “fashion first, size second” positioning. Customers are women 35-55 who wear EU 46+ and want trend-driven pieces without compromising on cut quality. They value honest sizing charts, German-language styling advice and a 60-day return window; sustainability is secondary to reliable fit and quick delivery. Big Beauties competes with mainstream fast-fashion plus ranges and niche curve specialists. It differentiates by holding no physical inventory in external stores, reinvesting savings into extended size granularity, proprietary fits and same-day dispatch from its Lower-Saxony warehouse, achieving repeat-purchase rates above 45 %.

German fashion engineering that actually fits your body, not the other way around

• Nachhaltig

Via Appia Mode

Via Appia Mode ist ein Modeeinzelhändler, der elegante Kleidung mit Inspiration aus zeitlosem europäischem Stil und Eleganz anbietet.

Zeitlose europäische Eleganz für jeden Tag neu entdecken

Aimeronline

Aimeronline is a direct-to-consumer intimates label that focuses on everyday bras, panties, shape-wear, loungewear and hosiery for women. Core collections sit in the mid-range price band (USD 18-45 per piece), with occasional lace or micro-fiber sets edging into premium at USD 55-70. The brand trades exclusively through its own multilingual e-commerce site and ships worldwide from Asian distribution hubs. The company positions itself on “precision fit” technology: each style is offered in 14-20 sizes with 3D-measured grade rules and a 60-day fit guarantee that allows one free replacement. Best-known lines include the second-skin “CloudBra” seamless series and the “EcoLace” group made with recycled polyamide; both ranges frequently sell out and are restocked in limited seasonal color drops. Shoppers are predominantly 25-40-year-old professional women who want underwear that disappears under tailored workwear yet looks deliberate when revealed. They value inclusive sizing, neutral skin-tone variety and low-maintenance micro-fiber that survives machine washing, aligning with a practical, body-positive lifestyle rather than overt sex appeal. Aimeronline competes in the crowded “accessible better basics” tier against mall chains and digitally native lingerie startups. It differentiates by combining Asian pattern-engineering (narrower frames, shorter underwires) with Western size nomenclature, offering more shades per style than value players and faster restock cycles than European heritage labels, all while keeping prices 20-30 % below comparable premium basics.

Precision fit that actually stays put through your whole day

• Recycelt

Andalous Dessous

Andalous Dessous sells lingerie, nightwear, swimwear and hosiery sized XS-4XL; most sets retail €35-€80, placing the brand in the mid-range. 70 % of turnover comes through andalous-dessous.de, while the rest is generated by a flagship store in Düsseldorf and weekly Instagram-Live “shopping nights” that let viewers reserve pieces in real time. The label differentiates itself by offering fashion-forward colours and lace imported from Tunisia, the owner’s country of origin, produced in small 100- to 150-piece runs that sell out quickly. Best-known are the “Sahara” wireless bralette and matching high-waist brief, repeatedly featured in German lifestyle magazines for combining comfort with Middle-Eastern inspired embroidery. Core customers are 25- to 45-year-old women in Germany, Austria and Switzerland who want boutique-level design without luxury prices and value traceable, EU-compliant production; many are young professionals or newly-weds looking for inclusive sizing and modest yet sensual styling that aligns with Muslim and non-Muslim modest-fashion preferences. Andalous Dessous competes against fast-fashion lingerie chains on one side and premium European boutiques on the other; it undercuts the latter by 30-40 % and counters the former with limited-edition aesthetics, ethical sewing in Porto, and Arabic-influenced detailing rarely found in mainstream German underwear retail.

Boutique lingerie with Tunisian soul, without the luxury price tag

• Fair

Nunalie

Nunalie ist eine Damenbekleidungsmarke, die zeitgenössische und modische Kleidung anbietet. Der Fokus liegt auf modernen und vielseitigen Kleidungsstilen.

Nunalie macht deinen Stil mühelos modern und zeitlos zugleich

Marianila

Marianila.de is a direct-to-consumer hair-care label that concentrates on salon-grade shampoos, conditioners, masks and styling treatments, all formulated for colour-treated, damaged or textured hair. Most SKUs sit between €16 and €28, placing the range in the accessible-to-mid segment below luxury professional brands but above drugstore staples. Orders are fulfilled only through the brand’s own German online shop, with EU-wide shipping and periodic bundles that drive average basket value above €40. The line is silicone-free, sulfate-free and vegan, packaged in 100 % recycled HDPE bottles that can be re-sent back for refilling under the company’s complimentary “ReCycle” programme. Best-known are the “Colour Glow” shampoo and “Bond Repair” mask, both built around a pH-optimised quinoa-amino acid complex that claims to extend colour vibrancy for up to 30 washes. Products are manufactured in northern Italy, cruelty-free certified by PETA, and released in small, numbered batches detailed on site. Core buyers are 20- to 40-year-old women who colour or heat-style their hair at home yet want performance previously available only in salons; sustainability and ingredient transparency are decisive filters. The brand speaks in concise, science-backed copy and muted pastel visuals that match a minimalist bathroom shelf, appealing to value-driven consumers who follow skin-care-style routines for hair. Marianila competes with mid-priced “professional clean” hair labels sold online and in selective beauty retailers. It undercuts most of them by skipping wholesale margins, offsets its carbon footprint through closed-loop packaging, and retains customers via a flexible subscription that ships refills at 15 % discount—tactics that convert eco-minded shoppers who still demand salon-level results.

Salon results, sustainable refills, one honest formula for colour that lasts

• Nachhaltig
• Recycelt
• Vegan
• Tierversuchsfrei