Dorina - DACH

Dorina sells women’s swimwear, beachwear and lingerie priced €25-€70 for bikinis and €40-€120 for one-pieces or lingerie sets, placing it in the mid-range. Collections are released seasonally in cup sizes A-G and clothing sizes XS-XXL. The brand trades both online at dorina.com (shipping to Germany, Austria, Switzerland) and through 400+ retail doors including Galeria Karstadt Kaufhof, Manor, Zalando Lounge and specialist lingerie stores. Founded in 1968 and headquartered near Munich, Dorina positions itself as “swim & lingerie by women for women,” emphasising fit engineering and mix-and-match separates. Core technologies include power-mesh support, hidden underwires and quick-dry stretch fabrics made from 60-80 % recycled polyamide. The best-known lines are the reversible “Twin” bikini, the cup-sized “Wave” swimsuit and the lace “Embrace” bralette range, each offered in 10–15 colourways per season. The typical buyer is 25-45, urban, values comfort and wants fashionable but not ultra-trendy pieces for beach holidays, spa visits or everyday lingerie. She looks for reliable fit, inclusive sizing and sustainable credentials without paying designer prices; Dorina’s female-led design team and transparent recycled-content labeling resonate with her practical, body-positive mindset. Dorina competes with European high-street lingerie labels and entry-level designer swim brands. It differentiates by combining German-engineered fit testing, cup-sized swimwear and recycled fabrics at mid-tier prices, whereas many competitors either stop at cup size D or charge premium mark-ups for eco ranges.