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FairFigure offers ethically-produced clothing with a focus on fair trade and sustainable fashion practices. The brand is notable for its commitment to transparency and equitable treatment throughout its supply chain.
Wear clothes made with integrity, not just good intentions
WithJean sells contemporary women's clothing including jeans, tops, dresses, and accessories with a focus on quality basics and versatile pieces. They are notable for their commitment to sustainable and ethical manufacturing practices, appealing to environmentally conscious consumers who prioritize responsible fashion.
Quality basics that look good and do good for the planet
Rackhams sells a curated selection of high-quality clothing, accessories, and lifestyle products with a focus on timeless design and craftsmanship. They are notable for their commitment to sustainability and ethical production, appealing to conscious consumers who value durability and responsible fashion choices.
Timeless pieces built to last, made the right way
Nomads Swimwear sells sustainable and eco-friendly swimwear and beachwear designed for conscious consumers who prioritize environmental responsibility. They are notable for their commitment to using recycled materials and ethical manufacturing practices while creating stylish, high-quality pieces for the modern, environmentally-aware beach-goer.
Look good at the beach while saving the planet every swim
Whistles sells contemporary clothing and accessories for men and women, focusing on minimalist designs, quality fabrics, and timeless pieces. The brand is notable for its emphasis on slow fashion and sustainability, appealing to customers who value understated style and ethical production practices.
Timeless pieces that prove less really is more
NinetyPercent sells women’s ready-to-wear, loungewear and jersey staples priced £45-£350, sitting in the premium contemporary bracket. The range spans organic-cotton tees, bamboo-cashmere knits, denim and limited-edition dresses. Distribution is DTC through ninetypercent.com plus a small network of ethical boutiques and pop-ups in London and New York. The brand’s name reflects its profit-share pledge: 90 % of distributed profits are split between five charitable causes and the people who make the clothes, traceable via QR code on every garment. Collections are designed for circularity—organic, recycled or low-impact fibres, factory audits published online, and take-back scheme for end-of-life pieces. Their best-known line is the “Better” organic-cotton T-shirt, restocked seasonally in up to 20 colours. Core customer is 25-45, urban, design-literate and values-led, willing to pay extra for verified ethics. She follows sustainability influencers, buys fewer but better items, and expects radical transparency on wages and emissions. NinetyPercent’s voting model lets shoppers nominate the beneficiary charity, turning each purchase into a micro-activist act. They compete with other premium sustainable fashion labels that combine clean aesthetics with certified supply chains. Differentiation lies in the scale of profit redistribution, factory profit-sharing contracts, and the interactive QR voting tool—mechanics rarely offered by even the most transparent competitors.
Wear clothes that vote your values into action
Liforme specializes in eco-friendly yoga mats, yoga props, and sustainable activewear designed for yoga practitioners and fitness enthusiasts. They are notable for their commitment to environmental sustainability, using natural rubber, non-toxic materials, and ethical manufacturing practices that appeal to conscious consumers who prioritize both health and planetary impact.
Yoga that heals your body and the planet simultaneously
Spierandmackay is a clothing and fashion brand offering contemporary apparel and accessories. They focus on quality, style, and sophisticated design.
Sophisticated style that actually fits the way you live
Zur WebsiteMisook specializes in luxurious knitwear and elegant clothing made from premium fabrics, offering a curated collection of sweaters, tops, dresses, and accessories. The brand is notable for its focus on high-quality craftsmanship and timeless designs that appeal to discerning customers seeking sophisticated, versatile pieces for an elevated everyday wardrobe.
Timeless knitwear that elevates your everyday with understated luxury
Zur Website