Fleeky

Fleeky.de is a direct-to-consumer German beauty label focused on DIY lash, brow and nail systems. Core lines include at-home lash-extension kits, semi-permanent brow tints, adhesive nail wraps and refill adhesives, priced €15-€60—solidly mid-range with occasional bundle discounts. The brand sells exclusively through its own Shopify-powered site and ships DHL across Germany, Austria and Switzerland. The company’s hero is the “Fleeky Lash Kit,” a cluster-lash system that promises 7-10 day wear without salon visits; all formulas are vegan, cruelty-free and EU-compliant. Step-by-step video tutorials, reusable tools and a subscription option for glue refills position Fleeky as the low-effort, high-impact alternative to studio appointments. Typical buyers are 18-35-year-old women who follow TikTok beauty hacks, value time-saving routines and prefer cruelty-free products. They want salon-grade results for under €50 and respond to Fleeky’s German-language micro-influencer demos and UGC reposts that emphasize “done-by-me” confidence. Fleeky competes with mass-market lash strips, professional salon services and niche DIY extension brands. It differentiates through German customer service, fast DHL delivery, EU-safe adhesives and a tightly curated SKU list that keeps restocking simple and quality consistent.