Frogcoffee

Frogcoffee.de is a German micro-roaster that sells single-origin arabica and house-blend coffees in 250 g and 1 kg bags, plus espresso capsules and pour-over kits. Whole-bean, espresso and filter roasts sit between €9–15 per 250 g, placing the brand in the mid-range. Orders are taken only through the webshop; roasted-to-order beans are shipped DHL within Germany and the EU. The company positions itself as “slow coffee, fast delivery,” roasting in 1–2 kg batches on a Probat P12 every Monday and dispatching the same day. Each coffee carries a roast date, altitude, process and suggested brew recipe, and the site lists green-bean sourcing contracts that are renewed seasonally with farms in Colombia, Ethiopia and Rwanda. The best-known line is the “Frog Seasonal Espresso,” a fruit-forward blend that rotates quarterly and is used by several third-wave cafés as their house shot. Core buyers are 25-45-year-old urban professionals who own a hand grinder and either a V60 or Flair lever machine; they value freshness, traceability and the convenience of 24-hour delivery without café mark-ups. The brand’s playful frog mascot and transparent pricing appeal to drinkers who want specialty-grade coffee but avoid the ritualism often attached to it. Frogcoffee competes with other online-only German specialty roasters that offer similar origin variety and roast-to-order models. It differentiates by limiting SKUs to eight coffees at a time, guaranteeing same-week roast dates, and undercutting most competitors by €1–2 per bag while still publishing farm-gate prices.