Hannasillitoe

Hannasillitoe.com retails a tightly curated range of skincare for people managing eczema, psoriasis and topical steroid withdrawal: fragrance-free cleansers, barrier creams, body butters, scalp serums and a small line of silk pillowcases dyed with the same botanical extracts used in the formulas. Price points sit in the mid-range tier: single items run £18-£38, with bundled “Skin Recovery Kits” at £75-£95. The brand is digital-native, selling only through its UK warehouse and offering tracked global shipping; no third-party retailers or bricks-and-mortar stockists are used. The brand’s visibility stems from founder Hanna Sillitoe’s before-and-after documentation of her own severe eczema recovery, shared first on a 2016 blog and later in a Penguin-published book and a 2019 Dragons’ Den appearance that secured backing from Deborah Meaden. Every formula is plant-based, water-free and preserved with fermented radish root, allowing the range to remain 100 % steroid-free while still making cosmetic claims for very dry, compromised skin. The “Green Power” omega-rich balm and the “Calendula & Comfrey” body butter are the perennial best-sellers, repeatedly cited in customer progress posts. Core buyers are adults 25-45—predominantly women—who have cycled through prescription topicals and want a “clean” maintenance routine they can use long-term on themselves or their children. They value full-ingredient transparency, batch-specific test reports posted online, and the peer-support element of Hanna’s closed Facebook group (70 k+ members). Sustainability also matters: products arrive in glass or aluminium, optional compostable refill pouches are offered, and carbon-neutral shipping is standard. Hannasillitoe competes in the crowded “derma-clean” niche that sits between high-street emollient brands and prestige dermatology labels. It differentiates by combining TSW-specific education with small-batch botanical formulas, direct-to-consumer pricing, and a founder-led community that supplies daily user evidence—tactics that larger pharmaceutical or luxury clean-beauty houses rarely replicate.