Home And Living

Haus & Garten · Furniture

Home And Living operates a mid-range, design-led assortment of furniture, lighting, rugs, bedding, bath textiles, kitchenware, and decorative accessories. Sofas sit between $799–$1,999, dining sets $499–$1,299, and throw pillows $29–$59, positioning the brand above big-box discounters but below premium designer galleries. Sales are handled exclusively through the e-commerce site and a single flagship showroom in Los Angeles; nationwide white-glove delivery is offered on upholstery and large case goods. The company’s identity rests on in-house California design teams that release 30-plus new SKUs monthly, allowing rapid rotation of trend colors and small-space formats. Signature offerings include the modular “Palo” sectional (sold in 11 fabric grades), solid-acacia “Hudson” bedroom line, and recycled-cotton “Eco-Weave” rug collection—each photographed in shoppable room sets that link complementary pieces. Limited-run collaborations with West-Coast artists produce exclusive wall art and ceramics that sell out within days. Core shoppers are 25-45-year-old urban renters and first-time homeowners who want Instagram-ready rooms without designer fees or year-long lead times. They value sustainability (FSC-certified wood, Oeko-Tex fabrics), flexible financing, and style cues drawn from California casual, Scandinavian minimal, and Japandi aesthetics. The brand’s blog and AR app reinforce a DIY ethos, showing how to refresh a 600-sq-ft apartment for under $1,000. Home And Living competes in the crowded “accessible modern” segment against digital-native furniture sites, catalog retailers, and boutique marketplaces. It differentiates through weekly product drops that create scarcity, transparent pricing that lists landed cost breakdowns, and a 30-day “swap” policy that lets customers exchange upholstery covers for new colors—services traditional brick-and-mortar chains rarely match.

California design that moves as fast as your taste does

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