Jojeco

Jojeco.de is a German online-only shop that focuses on refillable cleaning and care products for household, laundry, body and hair. Core lines include glass-bottle starter sets and 100 % compostable refill tabs that dissolve in tap water; prices sit in the mid-range (€8–€25 per starter kit, €2–€4 per refill). The entire range is vegan, micro-plastic-free and shipped climate-neutral within Germany, Austria and Switzerland. The brand’s USP is closed-loop packaging: every refill arrives in paper sachets or dissolvable film, eliminating single-use plastic spray bottles. Jojeco offsets production emissions via certified climate projects and lists all ingredients in plain German plus INCI. Best-known SKUs are the “Allzweckreiniger” universal cleaner and “Glas & Spiegel” tabs, which have gained traction through TikTok demos and eco-influencer kits. Typical buyers are 25-45-year-old urban renters who already separate waste, shop organic groceries and want low-effort sustainability. They value a tidy Instagram-ready bathroom, dislike hauling heavy liquid bottles and are willing to pay a small premium for plastic-free convenience that still looks design-forward. Jojeco competes with direct-to-consumer cleaning tablets, drugstore eco-labels and subscription zero-waste boxes. It differentiates through German-formulated tabs that fit existing 500 ml bottles, next-day DHL GoGreen delivery and a price per use that undercuts most comparable glass-and-refill systems while remaining cruelty-free and Made in EU.