Juliana Nails

Gesundheit & Beauty

Juliana Nails is a mid-range European nail-care brand that sells soak-off gel polishes, builder bases, top coats, nail art pigments, chrome powders, lamps, brushes and accessories. Most 15 ml bottles sit between €9–€14, while starter kits run €45–€90. The company operates its own EU-wide web store and ships to 30+ countries; it has no freestanding retail chain but supplies a network of certified nail technicians and training academies. The brand’s identity rests on high-pigment, HEMA-free formulas that cure in both UV/LED and reach full opacity in two thin coats. Its “One Bottle Manicure” bases double as color, cutting service time, and the seasonal 12-shade drops are pre-matched with art powders and transfer foils. Juliana Nails is best known for the Velvet Chrome collection and the quick-building 3-in-1 “Fiber Gel” that techs use for extensions without tips. Core buyers are 20-40-year-old home users and independent techs who want salon-grade durability without salon prices or harsh ingredients. They value EU safety compliance, cruelty-free status and Instagram-ready color stories that rotate every eight weeks. The brand speaks to a DIY, design-it-yourself lifestyle that treats nails as weekly fashion accessories, not long-term commitments. Juliana Nails competes in the crowded soak-off gel space dominated by U.S. salon staples and fast-fashion e-gel lines. It differentiates through EU-formulated, HEMA/TPG-free chemistry, smaller seasonal batches that follow apparel color trends, and free next-day delivery inside the EU for orders over €60, a logistics edge most overseas rivals can’t match.

Fashion-forward nails that cure in minutes, last for weeks, never compromise

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