Klinio

Dofasting

DoFasting sells a mobile app and supplements designed to help users implement intermittent fasting and achieve their health goals through personalized fasting plans and nutrition guidance. The brand is notable for making intermittent fasting accessible to mainstream audiences through an intuitive app interface combined with science-backed coaching and community support.

Fasting made simple with an app that actually understands your body

Vitl

VITL is a personalized vitamin and supplement brand that creates customized micronutrient formulations based on individual health assessments and nutritional needs. They're notable for their science-backed approach to supplementation and appeal to health-conscious consumers seeking tailored nutrition solutions rather than one-size-fits-all vitamins.

Your nutrition, finally as unique as you are

Viome

Viome offers personalized nutrition and wellness solutions based on microbiome testing and analysis. The brand is notable for using advanced scientific testing to provide individualized dietary recommendations.

Your gut knows best, let science prove it

betterme.world

BetterMe offers fitness coaching, meal plans, meditation programs, and digital wellness content through its mobile app and streaming platform. The service is notable for making personalized health and fitness guidance accessible to a broad audience through affordable subscription-based digital programs designed for busy individuals seeking convenient wellness solutions.

Your personal wellness coach fits in your pocket, anytime you need it

Nucific

Nucific sells dietary supplements and health products, including their flagship BioTrust product line focused on probiotics, weight management, and nutritional support. They are notable for targeting health-conscious consumers seeking science-backed formulations and are known for their direct-to-consumer marketing approach and money-back guarantees.

Science-backed supplements that actually work, guaranteed or your money back

Medicross-Labs

Medicross-Labs stellt Gesundheits- und Wellnessprodukte mit Fokus auf medizinische Nahrungsergänzungsmittel und therapeutische Lösungen her.

Wissenschaftlich formuliert für deine optimale Gesundheit, täglich

Drfuhrman

DrFuhrman.com sells nutrient-dense foods, vitamins, and wellness literature anchored in a “Nutritarian” diet. Flagship lines include freeze-dried vegetable soups, salad dressings, organic seeds, and encapsulated supplements; most SKUs sit in the premium price tier, with bundles and bulk options softening per-serving cost. Distribution is DTC e-commerce only, shipped from a U.S. fulfillment center; no retail presence. The brand’s USP is the ANDI scoring system (Aggregate Nutrient Density Index) printed on every edible item, quantifying micronutrients per calorie. Best-known products are the “10-Day Detox” soup kit and “Greens, Beans & Berries” powder, both formulated to exceed 1,000 ANDI points per serving. Positioning frames food as medicine, backed by peer-reviewed papers authored by founder Joel Fuhrman, M.D. Core buyers are 35-65-year-old health-seekers managing or reversing heart disease, diabetes, or autoimmune conditions through plant-centric eating. They value measurable nutrition metrics, avoid added salt/oil/sugar, and favor clinician-curated meal plans over generic “clean eating.” Competitors span functional-food startups, high-end supplement houses, and doctor-branded wellness programs. DrFuhrman differentiates with a proprietary nutrient-density score, medical-grade formulations, and an educational ecosystem—books, telehealth courses, and member forums—creating a protocol rather than a product line.

Every nutrient measured, every meal designed for healing

• Bio

Onnit

Onnit sells nutritional supplements, fitness equipment, and performance-enhancing products designed to optimize physical and mental health. They are notable for their science-backed formulations and appeal to fitness enthusiasts and biohackers seeking to improve athletic performance and cognitive function.

Optimize your body and mind with science-backed performance supplements