Lizensio

Lizensio is a German online-only software licensing marketplace that resells cloud and on-premise business software from Microsoft, Adobe, Symantec and 300+ other vendors. Product categories cover office productivity, CAD, antivirus, backup, ERP and server tools sold under perpetual, subscription or volume-licensing models. Prices sit in the mid-range: below vendor list price but above grey-market resellers, with transparent instant quotes and same-day electronic delivery. The company positions itself as an independent “license broker” that aggregates SKUs, compares editions and automates the procurement paperwork SMB IT departments usually lack time to handle. Its proprietary LicenseFinder search engine and in-house Microsoft-certified advisors let customers locate rarely-advertised legacy or multi-year SKUs and pair them with discounted Software Assurance. Same-day license keys, official download links and VAT-compliant invoices are delivered through a secure customer dashboard, eliminating the wait typical of traditional VARs. Typical buyers are 20-500 employee German SMEs whose IT managers need to stay compliant during audits, renew Microsoft Enterprise Agreements or mix cloud and on-prem seats without paying enterprise-level fees. Finance officers value the itemized quotes that separate software cost from advisory service, while CTOs appreciate being able to source discontinued versions needed for legacy machinery without haggling with multiple resellers. Lizensio competes with large national VARs that bundle licensing with mandatory consulting and with international e-commerce sites that sell only retail boxed keys. It differentiates by combining VAR-level SKU access and compliance advice with the self-service speed and price transparency of an e-commerce store, all focused strictly on the DACH market’s tax and licensing rules.