MASTERHORSE

Haustiere

MASTERHORSE sells equestrian equipment for horse and rider: saddles, bridles, girths, stirrup leathers, saddle pads, riding boots, half-chaps, helmets, and stable gear such as halters and rugs. Most items sit in the mid-price band (€80–€450) with a smaller premium line of German-made saddles reaching €1,800. The brand operates its own webshop and ships EU-wide; there is no flagship store, but selected German tack shops carry the line on consignment. The company’s identity is “professional quality without luxury markup.” All leather goods are stitched in a family-run Portuguese workshop that also produces for well-known show brands, while textiles come from OEKO-TEX-certified mills. Best-known products are the “MH Softline” mono-flap dressage saddles and the quick-change “MH Click” stirrup leathers that use a hidden snap hook instead of traditional buckles. Typical buyers are adult amateur riders who train 3–4 times a week, keep their horse on a partial board contract, and want competition-legal gear that outlasts fast-fashion tack but stays under four-figure pricing. They value transparency of sourcing, understated black-and-earth-tone styling, and customer service that will swap girth length within 48 h. MASTERHORSE competes against mid-tier European equestrian labels that import from South Asia and against premium heritage brands that price for prestige. It differentiates by keeping production inside the EU, publishing factory photos and cost breakdowns online, and offering a 30-day test-ride policy on saddles—policies rarely matched at comparable price points.

Professional gear that proves quality doesn't require a luxury price tag

• Unabhängig