NookMarket
Moerie

Moerie

Gesundheit & Beauty · Skincare

Moérie is a direct-to-consumer, online-only beauty label that focuses on ultra-clean hair-care and scalp-care. The range spans sulfate-free shampoos, growth-stimulating conditioners, peptide-rich hair masks, mineral leave-in sprays, and vegan biotin supplements, sold individually or in discounted sets. Products sit in the mid-price band: single bottles run $25-40, while 3- to 6-month bundles drop the unit cost below drugstore equivalents. The brand’s hook is “mineral hair therapy”: every formula is built around a fulvic acid mineral complex that the company sources from Canadian peat and lab-tests for 77+ trace elements. All SKUs are 100 % silicone-, paraben-, and synthetic-fragrance-free, Leaping-Bunny certified, and backed by published third-party growth trials claiming up to 3 cm extra length in 30 days. Best-sellers include the Ultimate Hair Growth Spray and the Mineral Shampoo Bar, both of which routinely sell out during site-wide restocks. Core buyers are women 25-45 experiencing thinning, postpartum shedding, or chemically damaged hair and who scan INCI lists for toxins. They value vegan credentials, carbon-neutral shipping, and the convenience of an auto-replenishment subscription that delivers every 60 days. The brand voice leans clinical-meets-clean-beauty, mirroring customers who follow derm-trichology content on TikTok and Reddit. Moérie competes in the crowded “cleanical” hair-growth segment populated by supplement gummies, caffeine serums, and prescription topicals. It differentiates through its fulvic mineral patent, a single-ingredient narrative that unifies ingestible and topical lines, and aggressive DTC pricing that undercuts salon-exclusive actives while still offering clinical before-and-after data.

Mineral therapy that actually grows hair back, no greenwashing

  • Vegan
Zur Website

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