Niyok

Niyok sells plastic-free, natural oral-care products led by its coconut-oil based deodorant sticks and toothpaste tabs. Prices sit in the mid-range (€6–€9 per 30–65 g unit) and everything is ordered direct-to-consumer through niyok.de plus a handful of German zero-waste shops. The Berlin-based brand’s entire line is certified vegan, COSMOS-natural and packaged in 100 % cardboard tubes with no aluminum, PET or glass. Its “2-in-1” deodorant uses 31 % organic coconut oil and is refillable, while the chewable toothpaste tablets eliminate water transport and ship in compostable pouches. Core buyers are 20-40-year-old urban Germans who follow low-waste, minimalist routines and read ingredient lists. They value climate-neutral shipping, short supply chains and the option to buy bundle subscriptions that cut packaging further. Niyok competes with two groups: mainstream drug-store deodorants and the growing cohort of clean, eco oral-care startups. It differentiates by combining dental and body care under one coconut-centric ingredient story, keeping formulas short (≤12 ingredients) and committing to entirely plastic-free primary packaging when most rivals still use glass jars or bioplastic refills.