Novum Hospitality

Reisen & Urlaub · Hotels & Resorts

Novum Hospitality operates 50+ mid-range and budget hotels in Germany, Austria, the Netherlands and the UAE under eight sub-brands (e.g., Novum Select, Novum Style, A&O). Room rates typically run €55–€140 per night, sold direct through novum-hotels.com, major OTAs (Booking, Expedia) and walk-in reception desks; no retail merchandise is offered. The group positions itself as “the idea factory of hospitality,” converting architecturally distinctive or heritage buildings into design-led properties at city-center locations. Signature collections such as the graffiti-art Style houses and the minimalist Select line give each hotel a recognizable visual theme without franchise uniformity. Core guests are urban leisure travelers aged 25-45 and small-business bookers who want reliable Wi-Fi, 24-h reception and central access at rates below traditional four-star chains. They value individuality over loyalty points, favor online flash deals, and prefer self-service check-in kiosks and mobile room keys that speed arrival. Competitors include European soft-brand hotel collections and independent design hostels that mix affordability with aesthetics. Novum differentiates by owning or long-leasing most of its real estate, enabling faster room renovations, flexible rate drops of up to 30 % on opaque booking channels, and in-house interior concepts refreshed every 3–4 years to keep Instagram appeal high.

Design hotels that actually fit your budget and Instagram feed

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