Parkettkaiser

Haus & Garten · Furniture

Parkettkaiser is a German pure-play e-commerce retailer specializing in factory-direct hardwood flooring, laminate, design vinyl, decking and accessories. Core assortment spans 1-, 2- and 3-strip oak/engineered planks, click LVT, longstrip beech and exotic species in finishes from natural oiled to smoked and brushed. Price positioning is mid-range to entry-premium: €24–€65 per m² for parquet, €9–€28 for laminate, sold only through the web shop with nationwide pallet or parcel delivery. The company sources directly from Central-European mills, advertises “original manufacturer prices” up to 60 % below brick-and-mortar list, and keeps 1.5 million m² in stock for 48-hour dispatch. Free large-format samples, a 20-year residential wear warranty and a 14-day no-questions return policy reduce online purchase risk. Best-known lines are the “Kaiser-Collection” 3-layer oak planks (180 mm wide, 4 mm top layer) and the “Kaiser-click” heavy-use laminate rated AC5/Class 33. Buyers are cost-aware German-speaking home-owners, tradespeople and small property developers who value fast project turnaround and transparent pricing over showroom service. Typical shopper is 30-55, comfortable ordering bulk goods online, interested in sustainable PEFC/FSC-certified wood and prepared to self-install or hire local fitters. Parkettkaiser competes with domestic flooring discounters, marketplaces and DIY superstores that add physical branches and installation bundles. It differentiates through narrower SKU focus, deeper real-time stock visibility, aggressive mill-direct pricing and logistics optimized for heavy flooring, offering crane-offload, scheduled delivery slots and a web-only cost structure passed on as lower square-metre prices.

Echte Herstellerpreise, echte Lagerbestände, echte Liefersicherheit in 48 Stunden

• Nachhaltig