RAU Cosmetics

Gesundheit & Beauty · Makeup & Cosmetics

RAU Cosmetics sells professional-grade dermocosmetics for face and body, grouped into care lines for sensitive, anti-age, blemish-prone and neuro-dermatitis skin; supplements and spa-sized back-bar items round out the assortment. Most single products sit between €20-€60, placing the brand in the mid-range; professional peel concentrates and device-specific serums reach €100+. 90 % of sales are generated through the German web-shop, while the remaining share flows via the own outlet in Baden-Baden, selected beauty institutes and Amazon DE. Formulations are made in-house with high-dose actives (retinal, EGF, peptides, hyaluronic acids) at pH levels documented on every product page; many items are fragrance-free and carry the “Frei von” pledge (no mineral oil, silicones, parabens, PEGs or micro-plastics). The brand’s hyaluron & retinal “RAU Cosmetics Deep” ampoules and the “Silver” anti-blemish cream are repeatedly cited in German beauty forums and dermatology trade press as effective pharmacy alternatives. Core buyers are women 30-55 with reactive or problem skin who research INCI lists, value transparency and are willing to self-administer professional protocols at home; a growing male segment uses the fragrance-free mattifying line. Customers prioritise measurable results, cruelty-free status and the ability to consult the in-house cosmetologists via live chat before purchase. RAU competes with clinical skincare labels that sell online and through spas, but differentiates by combining dermatological actives with spa-compatible textures, publishing exact percentage statements instead of ingredient ranking, and offering 30 ml practitioner sizes alongside 50 ml consumer tubes—allowing both home users and professionals to stay within the same product ecosystem.

Dermatologie-grade Wirkstoffe, transparent dosiert, ohne Kompromisse

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