Recolution

Mode · Sustainable Fashion

Recolution sells men’s and women’s everyday apparel—T-shirts, hoodies, jeans, jackets, knitwear and basic jersey—made almost entirely from certified organic cotton, recycled cotton or recycled polyester. Garments sit in the mid-price band: €29–€39 for tees, €79–€99 for jeans, €119–€149 for winter coats. The collection is sold through the brand’s own German-language web store (recolution.de), ships EU-wide, and is stocked in about 450 independent fashion boutiques and organic stores across Germany, Austria and Switzerland. The label’s core promise is “fair & local”: every piece is designed in Hamburg, dyed in Bavaria and sewn in audited partner factories in Portugal and Germany, keeping transport distances under 3,000 km. The entire range is GOTS-certified, PETA-approved vegan and Cradle-to-Cradle Gold for material health; each garment carries a QR code that links to the specific factory, CO₂ footprint and recycling instructions. Their best-known line is the “Recycled Denim” series that blends 20-30 % post-consumer jeans into new fabric. Typical buyers are 20-45-year-old urban Europeans who want wardrobe staples without sustainability compromises; many work in creative or tech sectors and already buy organic food. They value transparency, short supply chains and modern cuts over bargain prices, and often discover the brand through zero-waste shops or eco-fashion blogs rather than mainstream advertising. Recolution competes with other European “eco-basics” labels that combine organic materials with clean aesthetics, but differentiates itself by maintaining full GOTS certification, keeping production inside the EU, and pricing 15-20 % below premium sustainable denim brands. Its closed-loop take-back programme and repair service reinforce a positioning that treats clothing as a durable, circular product rather than a fast-fashion commodity.

Basics that prove sustainable fashion doesn't mean compromise or guilt

• Nachhaltig
• Recycelt
• Unabhängig
• Bio
• Vegan