Rekubik

Bürobedarf

Rekubik.de is a German online-only shop that focuses on space-saving transformable furniture: wall beds, folding tables, modular sofas and compact home-office desks. Most pieces sit in the mid-range price band (€800–€3,000), with a smaller premium line of motorized wall-bed systems above €3,500. The entire catalogue is sold direct-to-consumer through the rekubik.de webstore; no physical retail network is operated. The brand’s core promise is “more living per square metre”; every product is engineered to fold, slide or stack so that a 30 m² room can serve as bedroom, office and lounge within minutes. Best-known lines are the “KUBIK” vertical wall-bed series (integrated shelving or sofa front) and the “SLIDE” dining console that expands from 40 cm depth to a 200 cm six-seater table. All items are designed in Germany, manufactured in EU plants and shipped flat-pack with click-assembly hardware. Primary buyers are urban renters and first-time owners in Germany, Austria and Switzerland who live in 20–60 m² apartments and value flexibility over square footage. They are typically 25-45, design-conscious but budget-pragmatic, and willing to invest once to avoid moving to a larger flat. Sustainability is a secondary driver: multi-function pieces reduce the need for extra furniture and extend product use life. Rekubik competes with low-cost import resellers on marketplaces and with high-street furniture chains that sell standalone “guest beds” or “extendable tables.” It differentiates through German engineering certification (TÜV-tested lifting mechanisms), a 5-year warranty, free room-planning CAD service and 48-hour spare-part guarantee—benefits the budget players cannot match—while undercutting bespoke carpentry solutions by 30-50 %.

Dein Zimmer wechselt die Rolle, nicht die Wohnung

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