Shop Like You Give a Damn

Shop Like You Give a Damn is a 100 % online department store for ethical fashion, beauty, home goods and accessories. It lists roughly 4,000 SKUs from 150+ independent labels, with most items falling in the €35-€150 band—mid-range with a small premium tier for organic or artisan pieces. All inventory is drop-shipped directly from partner brands, so the site carries no stock of its own. The company positions itself as Europe’s largest “vegan & ethical marketplace.” Every product page displays third-party certifications (PETA-Approved Vegan, Fair Wear, GOTS, B-Corp) and a transparent impact score. Shoppers can filter by 12 ethics tags such as “plastic-free,” “upcycled,” or “Black-owned,” a feature that has become the site’s signature UX. Core customers are 25-45-year-old urban professionals in the UK, DACH and Nordics who identify as vegan, zero-waste or social-justice oriented. They come to replace fast-fashion staples with cruelty-free alternatives and expect documented proof of supply-chain integrity rather than generic “green” claims. It competes with multi-brand ethical e-commerce platforms, sustainable fashion aggregators and the ethical edits of mainstream marketplaces. Differentiation lies in its strict curation (every brand must meet at least two verifiable ethics criteria), vegan-only filter as default, and carbon-neutral checkout funded by the company, not the customer.