The Classic Presets

The Classic Presets sells downloadable Lightroom presets, film-emulation profiles and tutorial packs for photographers. Single preset packs run €29–€59, while full bundle suites sit around €149, placing the brand in the mid-range digital-tool segment. All transactions are handled through the Shopify webstore; no physical retail or subscription model is offered. The brand’s signature is laboratory-grade film matching: each preset is built from scans of fresh 35 mm & 120 stock (Kodak Portra, Fuji Pro 400H, Ilford HP5, etc.) using a controlled workflow, then packaged as one-click .xmp files with camera-specific LUTs. Their “Classic Film” and “CineStill” collections are widely cited on photography forums for color accuracy, and every pack includes desktop plus mobile versions plus printable cheat-sheets. Customers are hybrid-shooting wedding, portrait and travel photographers who want authentic analog tones without lab costs or scanning delays. They value subtle, non-destructive edits, fast batch workflows, and the ability to deliver consistent galleries to clients who request “film look” aesthetics. Competitors include preset marketplaces and AI-filter apps that emphasize quantity or trendy fades; The Classic Preses differentiates through scientific film profiling, small curated catalogs, and detailed documentation that teaches exposure-for-film technique rather than one-click shortcuts.