1771living

Home & Garden · Furniture

1771living is an online-only home-goods retailer that focuses on small-space furniture, modular seating, and transformable tables priced from $199 to $1,299. The catalog is grouped into three lines: sleep (sofa-beds, daybeds, storage ottomans), dine (expandable tables, stackable chairs), and organize (wall desks, shelving, rolling carts), all positioned in the mid-range bracket. The brand’s core promise is “ apartment-proof ” design: every piece ships in flat-pack boxes that fit stairwells and elevators, assembles without tools, and converts in under 30 seconds. Best-known items include the 1771 Tri-Convertible Sectional that flips from loveseat to queen sleeper to storage bench, and the Lift-Leaf Wall Table that folds to 6 in. deep when not in use. Products are photographed in real 500-800 sq ft studios to emphasize scale accuracy. Customers are 25-40 yr-old urban renters who move every 12-24 months and value portability over heirloom quality. They buy because the furniture solves HOA restrictions on drilling, fits narrow doorways, and can be re-configured for WFH, overnight guests, or small gatherings without additional pieces. Competitors include Scandinavian flat-pack giants and direct-to-consumer startups selling modular sofas or Murphy beds. 1771living differentiates by combining sofa, bed, and storage in a single SKU, offering free 2-day shipping within major US cities, and maintaining a buy-back program that credits 30 % of the original price when the customer moves and returns the item.

Your apartment just got a lot more livable without the commitment