18 Chestnuts

18 Chestnuts sells plant-based, ready-to-eat soups packaged in 10-oz glass jars; flavors range from beet-apple-ginger to butternut-squash-chili. A four-pack costs $34–$40 and a 12-jar seasonal bundle runs $98, placing the line squarely in the premium grocery tier. Sales are direct-to-consumer through the brand’s own site and Amazon, plus limited placement in upscale Southeast regional grocers. The soups are cold-pressure-processed for 45-day refrigerated shelf life without preservatives, and every recipe is vegan, gluten-free, soy-free and <200 calories per jar. Signature offerings include the carrot-ginger-turmeric “Glow” and the tomato-basil “Sunshine,” both flagged as top repeat purchases. Positioning centers on functional, clean nutrition: each flavor lists targeted benefits such as immunity or anti-inflammation on the front label. Core buyers are health-driven women aged 30-55 who follow anti-inflammatory or plant-forward diets and treat food as preventive care. They value convenience but reject traditional canned soup; the glass jar format and chef-developed flavor profiles align with weekend farmers-market habits and weekday desk-lunch needs. 18 Chestnuts competes in the fast-growing refrigerated soup set against both national cold-pressed juice brands extending into soups and small vegan meal-delivery services. It differentiates by focusing exclusively on soup (not broader meals), emphasizing low-sugar functional recipes, and shipping chilled nationwide in recyclable insulation—delivering restaurant-grade texture without a subscription commitment.