Sports, Outdoors & Fitness · Running & Jogging
2XU
Compression that's tested by labs, trusted by pro athletes, proven on you
2XU sells compression tights, shorts, tops, socks and triathlon wetsuits, plus run and training apparel for men and women. Prices sit in the premium tier: most compression tights USD $90-$160, wetsuits $400-$700. The brand operates its own e-commerce site, ships worldwide, and wholesales through specialty run, cycle and tri stores plus premium chains like REI and Dick’s. Founded in Melbourne in 2005, 2XU built its name on medical-grade, circular-knit compression fabrics (PWX) that claim 70-80 mmHg pressure and independent lab-proven performance benefits. The MCS (Muscle-Containment-Stamping) line maps support to major muscle groups and is the go-to choice for many pro triathletes and NBA teams. Every garment is backed by measurable compression ratings, not just “tight fit” marketing. Core buyers are endurance athletes—runners, triathletes, cyclists—who train hard, race often and want recovery and performance data they can trust. The brand appeals to performance-driven consumers who value quantifiable tech over fashion logos and will pay extra for gear that may cut soreness and improve next-day output. 2XU competes in the technical compression space against both legacy sportswear giants and niche recovery labels. It differentiates by staying laser-focused on compression science, publishing peer-reviewed studies, maintaining medical-device-level manufacturing, and skipping lifestyle fashion drops—positioning itself as performance equipment rather than athleisure.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you