39designco

39designco sells laser-cut and hand-finished wood home décor, jewelry, and personalized gifts priced $18-$220. Core lines include layered topographic maps, city skyline wall art, state-shaped serving boards, and engraved bamboo watches sold through the brand’s Shopify site and Etsy storefront; no brick-and-mortar distribution. The studio’s signature is 3-D “depth-map” artwork that stacks up to 13 layers of FSC-certified maple, cherry, or walnut to create literal relief maps of national parks, lakes, and custom GPS coordinates. Products are cut on a 150-watt CO₂ laser in St. Petersburg, Florida, hand-stained, and shipped within 3-5 days—speed and Made-in-USA craftsmanship are marketed as key differentiators. Buyers are 25-45-year-old outdoors-minded millennials and Gen-X homeowners who want topo art to commemorate a favorite hike, wedding location, or hometown. The brand’s Instagram-heavy visual storytelling (#trailtohome) taps nostalgia, adventure travel, and eco-conscious values; 60 % of sales are gifts for anniversaries, weddings, or Father’s Day. They compete in the crowded Etsy-maker and direct-to-consumer wall-art space against other small-batch laser studios and print-on-demand map shops. 39designco differentiates through thicker wood stock, deeper 3-D relief, rapid custom turnaround, and bundling wall art with matching coasters or cribbage boards to create cohesive “room bundles” at a mid-premium price.