5pm
5pm is an online-only British retailer focused on women’s fashion, footwear and accessories. Core categories are going-out dresses, heels, bags and jewellery, with most items priced £25-£80, placing the offer at the upper-budget/lower-mid end of the fast-fashion spectrum. The site restocks new styles daily and ships UK-wide next-day.
The brand positions itself as “your 5pm outfit planner,” specialising in occasion wear that photographs well for social media. Best-known lines are body-con midi dresses, diamante mini heels and matching clutch sets released in weekly “drops” tied to social events such as race days and hen weekends. Limited-run colours and TikTok styling reels drive repeat visits.
Shoppers are 18-30-year-old women who buy outfits specifically for nights out, dates and Instagram content. They value trend speed, figure-hugging fits and price points low enough to allow one-wear novelty, aligning with a “post it, then swap it” mindset.
5pm competes in the crowded UK fast-fashion occasion-wear space against pure-play e-tailers and high-street labels. It differentiates through micro-drops timed to social calendars, heavy TikTok influencer seeding and photography that shows garments under club lighting, reducing buyer uncertainty for evening-specific purchases.
Your next night out deserves an outfit that's never been worn before
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Liquorish
Liquorish is a UK-based women’s fashion label selling statement dresses, tops, knitwear, outerwear and accessories in sizes 6-22. Price points sit in the mid-range bracket: dresses £45-£90, knitwear £35-£70, coats £80-£140. The brand trades exclusively through its own Shopify site, liquorishonline.com, with free UK next-day delivery on orders over £75 and worldwide shipping to 40+ countries.
The line is built around bold digital prints, colour-block faux leather and figure-flattering wrap silhouettes that photograph well for social media. New drops land weekly, limited to 100-200 units per style to keep product fresh and discourage discounting. Their best-selling “Zahara” wrap dress has been restocked 14 times since 2020 and accounts for 8 % of annual revenue.
Core shoppers are 25-40-year-old professional women who want office-to-bar pieces that look premium without designer price tags. They value quick trend turnover, inclusive sizing and Instagram-ready packaging; #liquorishstyle has 42 k tagged posts. Sustainability is secondary—customers prioritise stand-out pattern and rapid delivery over organic fibres.
Liquorish competes with other British mid-market e-commerce-only labels that turn fast trends in small runs. It differentiates by tighter inventory (average 30 styles live at any time), consistent wrap-and-flare silhouettes that suit curvier figures, and aggressive re-stocking of proven winners rather than seasonal clearance cycles.
Bold prints, flattering cuts, fresh drops every week
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Seekheart
Seekheart sells women’s fashion and accessories focused on dresses, knitwear, outerwear and occasion wear, priced £35-£120 for most pieces with occasional premium coats reaching £180. The brand trades exclusively through its own Shopify site, shipping UK-wide with next-day and standard options; no wholesale or marketplace listings are offered.
Designs drop in small weekly “micro-collections” of 6-10 co-ordinated pieces, all photographed on the same models against neutral backdrops to create a cohesive Instagram grid. Best-known lines are the satin bias-cut slip dresses released in limited colour runs that routinely sell out within 48 hours, reinforcing a scarcity model rather than seasonal clearance.
Core shoppers are 18-30 year-old British women who follow fashion influencers on TikTok and Instagram, want trend-forward silhouettes without high-street mark-ups, and value the ability to buy an entire outfit in one click. The brand speaks to a “soft girl” aesthetic—pastel tones, feminine cuts, and affordable indulgence—while emphasising body-inclusive sizing from UK 4-16 and accessible price points.
Seekheart competes in the crowded value-to-mid online fashion space against fast-fashion giants and influencer-led micro-labels. It differentiates by limiting volume, refreshing stock weekly to stay ahead of algorithm trends, and using consistent colour palettes that encourage multi-piece purchases, reducing the discounting cycle common among larger rivals.
Sell-out slip dresses and full outfits that actually fit your budget and body
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Ketteys Fashion
Ketteys Fashion operates as a pure-play e-commerce retailer offering women’s apparel, footwear and accessories priced £18-£120, placing it in the accessible-to-mid range. Core categories include body-conscious dresses, two-piece knit sets, denim and trend-led going-out tops, with new SKUs uploaded weekly. All inventory is sold exclusively through ketteys.com, which ships worldwide from U.K. and U.S. fulfilment hubs.
The brand positions itself on ultra-fast turnaround of micro-trends sourced from social media, moving from design to site in 7-10 days. Best-known drops are the “Ketteys Sculpt” bandage dresses and ribbed knit co-ords that routinely sell out within 48 hours; limited-run restocks create wait-list demand. Product pages emphasise curve-hugging fits, stretch fabrics and inclusive sizing 4-16, reinforced by unfiltered customer video reviews.
Primary shoppers are 18-30-year-old women who style themselves for Instagram, TikTok and nightlife, prioritising headline looks at non-designer prices. They value instant trend access, body-confidence messaging and the ability to tag a brand that reposts user content daily. Sustainability is secondary to novelty, so Ketteys offsets guilt with carbon-neutral shipping and recyclable mailers rather than small-batch production.
Ketteys competes in the crowded “ultra-fast fashion” segment against retailers cycling trends in under two weeks. It differentiates by combining British styling cues with micro-influencer collaborations, wait-list marketing and dual-region shipping that reduces U.S. delivery times to 2-3 days, faster than most Asia-based rivals.
Trends hit your feed, then hit your wardrobe in days
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Urban Bliss
Urban Bliss sells trend-led women’s fashion priced in the mid-range: denim (£45-£65), jersey tops (£18-£28), knitwear (£32-£55), dresses (£35-£75) and matching loungewear sets. The brand is digital-first, trading only through its own Shopify site and selective ASOS, Next and Zalando marketplaces; no standalone stores.
Designs drop weekly in micro-capsules of 8-12 styles, allowing the label to mirror fast-moving Instagram trends within 2-3 weeks. Signature pieces include the “Bliss” joggers with contrast embroidery, oversized teddy coats and acid-wash crop denim jackets, all promoted through influencer seeding and TikTok styling videos.
Core shoppers are 18-30-year-old UK women who want catwalk looks without premium prices and who value quick, hassle-free delivery. The brand speaks to a social-media-driven lifestyle—brunch, festivals, gym-to-street—promoting body-confidence with sizes 6-16 and unretouched campaign imagery.
Urban Bliss competes with other online-only, trend-fast womenswear labels by keeping stock volumes low and refreshing product twice a week, reducing markdown risk and maintaining novelty. Its differentiation lies in British sizing and styling tuned to UK weather and nightlife, plus next-day Royal Mail dispatch that undercuts offshore fast-fashion rivals on delivery speed.
Catwalk trends in your inbox before they leave Instagram
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Modeface
Modeface is a UK-based online-only retailer that sells women’s fast-fashion apparel, footwear and accessories, refreshed weekly with 100-150 new SKUs. Dresses, co-ord sets and going-out tops sit at the core of the range, priced £12-£45, placing the brand in the budget-to-mid bracket. All stock is sold exclusively through its own Shopify site with next-day domestic delivery and a 14-day return window.
The label positions itself as “Instagram-ready” fashion: trend-reactive design, limited-run drops and consistent use of size-8-10 micro-influencers to seed product before bulk release. Best-known collections are the satin “Going Out” dress line and the “Soft Touch” ribbed knit series, both of which routinely sell out within 48 hours. Product pages feature short-form video clips shot on iPhones to mimic social content, reinforcing the real-time aesthetic.
Core shoppers are 18-28-year-old British women who shop via Instagram swipe-ups and TikTok hauls, value novelty over longevity and spend £30-£60 per order. They follow Love Island cast members and music-festival style accounts, expect weekly newness and are comfortable buying without try-ons if returns are free.
Modeface competes with other ultra-fast, digital-native fashion brands that turn around micro-trends in under two weeks. It differentiates by keeping inventory deliberately shallow (average 60 units per style), photographing every drop on the same day it lands and pricing 10-15 % below comparable UK e-commerce players while still offering tracked 24-hour shipping.
Trend-reactive drops that sell out before you finish scrolling
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Clophingd
Clophingd.com is an online-only fashion retailer focused on women’s apparel and accessories. Core categories include dresses, tops, knitwear, shoes and jewelry priced USD 28-120, placing the offer in the budget-to-mid range. All inventory is sold direct-to-consumer through the brand’s own site with worldwide shipping from Asian and U.S. fulfillment hubs.
The label positions itself as “effortless street-chic,” releasing 60-80 new SKUs weekly in extended sizes XS-3X. Signature items are ruched body-con midi dresses, oversized blazer sets and faux-leather ankle boots that regularly appear in TikTok styling videos under #clophingd. Product pages feature user-generated photos and 24-hour “new drop” countdown timers to reinforce constant freshness.
Shoppers are 18-30-year-old women who follow micro-trend fashion on social media and expect runway looks at mall prices. They value rapid trend turnover, inclusive sizing and price points low enough to permit single-wear event dressing. Sustainability is not a primary motivator; instead the customer prioritizes visual novelty and instant outfit validation on Instagram or TikTok.
Clophingd competes with fast-fashion e-commerce pure-plays that refresh weekly and ship globally. It differentiates through faster micro-drop cadence, heavier use of TikTok UGC as social proof and slightly higher quality fabrics—double-lined knits, YKK zippers—while staying below standard fast-fashion price ceilings.
Runway trends hit your closet before they leave TikTok
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Anboise
Anboise sells women’s fashion—dresses, tops, knitwear, denim, outerwear and accessories—priced in the mid-range bracket (USD 60-180). The brand operates exclusively through its own e-commerce site, shipping worldwide from U.S. and European fulfillment points; no wholesale or brick-and-mortar stockists are listed.
The label positions itself as “effortless Parisian-American style,” releasing micro-collections of 12-15 SKUs every two weeks in limited runs that rarely restock. Signature items include smocked midi dresses, recycled-fiber denim and reversible quilted jackets promoted on TikTok and Instagram Reels, where quick sell-outs create a scarcity-driven buzz.
Core buyers are 18-35-year-old women who follow micro-trend fashion on social media, value outfit uniqueness and prefer mid-price, small-batch pieces over fast-fashion ubiquity. They shop Anboise for photogenic silhouettes, rapid trend turnover and the reassurance of inclusive sizing (XXS-4X) without luxury mark-ups.
Anboise competes in the crowded “online-only, trend-led” womenswear space dominated by ultra-fast fashion labels and influencer-fronted boutiques. It differentiates by limiting production volumes, using recycled or dead-stock fabrics, and maintaining a clean, minimalist site free of discount codes—signaling considered design rather than constant markdowns.
Parisian ease meets limited drops, never mass-produced
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