4wrd

4wrd sells THC-free, broad-spectrum CBD gummies, softgels, topicals and pet oils in strengths from 250 mg to 3,000 mg. All SKUs are vegan, USA-grown and third-party tested; single items run $19–$89 and variety bundles $99–$199, placing the line in the mid-range wellness tier. Distribution is DTC through 4wrd.com and Amazon; no retail storefronts. The brand positions itself as “performance CBD,” adding functional ingredients—L-theanine for “Focus,” melatonin for “Sleep,” glucosamine for “Move”—so each SKU doubles as a lifestyle supplement. Square, Instagram-friendly tins and a color-coded benefit system make the products instantly recognizable in the crowded gummy aisle. Every batch gets a QR-linked COA and a 30-day “Empty-Tin” guarantee. Core buyers are 25-40-year-old professionals who train, travel and want recovery without THC or sugar-loaded edibles. They value clean labels, drug-test safety and packaging that can go from gym bag to desk drawer; 4wrd’s subscription discount and travel-size tins reinforce an on-the-go routine. Competitors include generic white-label CBD gummies and big-box wellness brands pivoting into hemp. 4wrd differentiates by combining CBD with condition-specific actives, zero THC, vegan formulas and design-led tins that telegraph function at a glance, allowing it to command mid-range pricing while staying Amazon-compliant.