89th + Madison

89th + Madison sells women’s apparel sized 2-24, focusing on work-to-weekend knit tops, sweaters, ponte dresses, and machine-washable suiting. Most pieces fall between $48-$128, placing the line in the mid-range bracket. Distribution is e-commerce first through 89thandmadison.com, with select styles also carried on Amazon and at Dillard’s. The brand built its reputation on “fit-first” design: every garment is sampled on three body shapes (straight, curvy, plus) before production, resulting in consistent sizing across the full range. Best-known items include the reversible wrap cardigan and the four-way stretch “Executive Ponte” blazer, both stocked year-round in core and seasonal colors. Core shoppers are 35-55-year-old professional women who want office-appropriate polish without dry-cleaning bills or fast-fashion turnover. They value comfort, inclusive sizing, and repeatability—styles restocked rather than dropped—supporting a capsule approach to dressing. Competitors are other direct-to-consumer, mid-priced labels that serve the same desk-to-dinner niche; 89th + Madison differentiates by holding inventory in all sizes, offering free hemming credits, and keeping 70 % of production in North America for faster restocks and lower minimums.