Above The Collar

Above The Collar is an Australian grooming label focused exclusively on men’s haircare, beard and scalp care. The range comprises shampoos, conditioners, matte clays, beard oils, growth-stimulating serums and scalp massagers, priced between AUD 18 and AUD 45—squarely in the mid-range. Sales are online-only through abovethecollar.com.au, with flat-rate domestic shipping and same-day dispatch from Brisbane. The brand formulates without sulfates, parabens or silicones and spotlights active botanicals such as Kakadu plum, Tasmanian blue gum and pea peptides. Its best-known SKU is the “Hair Growth Serum” packaged in a graduated dropper bottle that displays daily dosage lines, a feature the company has trademarked. Packaging is 100 % recycled PET and every order funds the planting of a native tree via Landcare Australia. Core buyers are 20-40-year-old Australian men who want salon-grade performance without fragrance overload or complex routines; many report early-stage thinning or beard patchiness and prefer local, cruelty-free solutions. The tone is practical and stigma-free, appealing to guys who value science-backed ingredients, transparent labelling and eco-accountability over prestige branding. Above The Collar competes with multinational men’s grooming lines sold in supermarkets and with niche barber-shop brands stocked in salons. It differentiates by combining trichology-focused formulas with eco-certification, keeping the range tight (14 SKUs) and delivering direct-to-consumer speed that bricks-and-mortar brands cannot match.