Abracadabra NYC

Abracadabra NYC sells costumes, theatrical makeup, magic tricks, props, dancewear, wigs, hats, masks, and seasonal décor. Prices sit in the mid-range—most adult costumes $45-$120, professional illusion kits $25-$200—complemented by a budget wall of $10 accessories. Sales happen through the 3-floor Times Square superstore and a basic e-commerce site that ships nationwide. The 30-year-old shop is the largest costume & magic retailer in Manhattan, stocking 15,000+ SKUs year-round instead of only at Halloween. It is a go-to supplier for Broadway wardrobe departments, SFX artists, and touring magicians; proprietary magic sets designed with local illusionists are sold nowhere else. Core customers are NYC performers, cosplayers, drag artists, and tourists who need same-day, camera-ready looks; they value instant access, professional-grade products, and staff who can advise on union rules or camera lighting. Parents also shop weekend kids’ magic classes, reinforcing the brand’s “learn the craft” ethos. Competitors include seasonal pop-ups, discount e-tailers, and dance-supply chains; Abracadabra counters by keeping every category in stock 365 days, offering on-site alterations, custom dyeing, and magic lessons that turn the store into a community clubhouse rather than a transactional shelf.