ActiveWills

ActiveWills sells online-only will-writing and estate-planning services: single mirror wills (£99), pair mirror wills (£149), lifetime will storage (£40), plus optional lasting power-of-attorney, trust and probate packages; prices sit in the budget-to-mid segment, with transparent fixed fees and no solicitor hourly rates. The brand’s USP is a 20-minute, solicitor-checked digital questionnaire that generates a legally valid will without an office visit; documents are emailed within 24 hrs, bound copies posted the next day and stored free for the first year. A Trust Corporation, not a will-template marketplace, underwrites every draft, giving customers regulated legal recourse. Typical buyers are 30-55-year-old UK homeowners with children or mortgages who want to tick “get a will” quickly, avoid high-street solicitor costs and prefer managing life admin on mobile. The tone is plain-English, jargon-free, appealing to value-driven, time-poor professionals who prioritise convenience and fixed pricing over face-to-face advice. ActiveWills competes with both high-street solicitors and template-download sites; it differentiates by combining solicitor review and lifetime updates at template-level prices, while remaining 100 % online and offering next-day delivery—something pure DIY platforms do not provide.