Aeptom

Aeptom sells men’s and women’s performance outerwear, insulated jackets, waterproof shells, soft-shell layers, and technical packs. Price points sit in the mid-range tier: shells $180-$280, insulated pieces $220-$320, packs $90-$160. Sales are direct-to-consumer through aeptom.com and a single flagship store in Denver; no wholesale distribution. The brand builds every garment around a proprietary 3-layer membrane (Aeptex) that is air-permeable yet rated 20 k/20 k waterproof/breathable, eliminating the need for pit zips. All insulation is traceable 800-fill RDS hydrophobic down or recycled PrimaLoft Gold, and each product page links to an independent lab test report. Best-known items are the “Katabatic” ultralight shell (11 oz) and the “Talus” 3-in-1 ski jacket that zip-integrates with their avalanche-pack line. Customers are backcountry skiers, alpinists, and trail runners who want proven specs without $500+ price tags and who value supply-chain transparency. They tend to research gear online, follow snow-science blogs, and prefer brands that publish test data over marketing stories. Aeptom competes in the gap between mass-market outdoor labels and niche alpine houses by offering lab-verified performance at mid-tier prices while keeping margins lean through vertical e-commerce. Its differentiation rests on publishing third-party test results, using premium recycled or traceable materials, and limiting SKUs to a tight seasonal collection rather than broad lifestyle ranges.