Alabaster

Alabaster sells design-forward Bibles, New-Testament-only volumes, and companion gift books that pair Scripture with full-bleed photography, poetry, and white-space typography; prices sit in the mid-range at $28–$68 per book. The line is completed by branded journals, candles, and small leather goods ($18–$42) sold through its own Shopify site and a selective network of 300+ U.S. indie bookstores and museum shops—no big-box retail. The brand’s signature is stripping religious text of chapter-and-verse numbers and resetting it like a modern art book beside museum-quality imagery, creating a “coffee-table Bible” aesthetic no major publisher had previously executed. Their 2016 launch collection raised $35k on Kickstarter in 48 h and now accounts for 60 % of annual revenue; every print run is FSC-certified and sewn-bound in Italy, details highlighted in product copy. Core buyers are 20- and 30-something evangelicals and progressive Christians who want sacred text to fit visually into design-centric apartments and Instagram feeds; they value authenticity, ethical production, and the freedom to explore faith outside traditional church formats. Purchasers are 70 % female, median household income $75k, and 40 % discover the brand through #alabasterco posts tagged in lifestyle flat-lays. Alabaster competes in the crowded devotional and gift-book aisle against both legacy Bible houses and secular coffee-table publishers; it differentiates by fusing the two categories, using matte-art paper, minimalist branding, and limited-edition covers that read as design objects first and scripture second.