Aleck

Aleck sells Bluetooth-enabled audio & comms accessories for snow-sports helmets: the Aleck 006 universal drop-in speaker/mic kit and the pre-installed P-Tec “Tech-Ready” audio knit liners. Products sit in the mid-range, retailing USD $79-149 for the 006 kit and $39-99 for replacement knit audio liners. Distribution is both DTC through aleck.io and Amazon plus specialty snow retailers in North America, Europe and Australasia. The brand’s USP is rider-to-rider group intercom that piggy-backs on any iOS/Android phone, letting up to 99 riders talk within a 1-mile radius without cell coverage; the same unit streams music, takes calls and feeds live GPS stats via the free Aleck app. The 006 is universally helmet-compatible (3M clamp or stick-fit) and IPX4-rated, making it the only cross-brand, drop-in comms upgrade for snowboard, ski and bike lids. Core buyers are 16-35-year-old snowboarders, freeride skiers and bike-park riders who want squad communication and soundtrack without removing gloves or digging for a phone. They value seamless tech, open-line safety and the freedom to ride any helmet brand; sustainability messaging (recycled knit, repairable components) reinforces an eco-aware mountain lifestyle. Aleck competes in the crowded action-sports audio segment against helmet-specific comms systems and generic Bluetooth ear pads. It differentiates by offering brand-agnostic hardware, multi-rider mesh intercom and a software layer that turns existing helmets “smart,” avoiding the cost of buying a proprietary audio helmet.