All Better Co.

All Better Co. sells plant-powered first-aid and skin-soothing solutions: sting relief wipes, itch roll-ons, boo-boo balms, and mineral sunscreen sticks. Everything is priced between $6 and $18, squarely in the mid-range for natural care. Sales are DTC through allbetterco.com and Amazon, plus 1,200+ independent pharmacies, outdoor shops, and museum gift stores across the U.S. The brand’s hook is kid-friendly, mess-free applicators that swap benzocaine and petroleum for organic arnica, calendula, and witch hazel. Best-sellers include the “Bug Bite Relief Roll-On” and “All-Purpose Balm,” both packaged in bright, recyclable tubes illustrated with smiling animals. Formulas are USDA Certified Organic, Leaping Bunny cruelty-free, and manufactured in an FDA-registered OTC facility. Primary buyers are millennial and Gen-X parents who want effective, clean-label remedies they can toss in a diaper bag or backpack. The tone is playful yet clinical—”doctor-developed, mom-approved”—appealing to families who camp, hike, play sports, and prefer transparent ingredient lists over conventional neon first-aid ointments. All Better Co. sits between legacy drugstore brands and high-end clean-beauty salves; it differentiates with pediatrician-backed, single-hand applicators and lower price points than prestige green apothecary lines. By focusing on outdoor-specific mishaps and using certified-organic actives, it owns a niche where traditional chemical first-aid and luxury herbals overlap.