All Earth Mineral Cosmetics

Health & Beauty · Makeup & Cosmetics

All Earth Mineral Cosmetics sells loose-mineral foundation, blush, eyeshadow, finishing powders and vegan make-up brushes. Everything is priced between £10 and £25, placing the range in the affordable-mid segment. The brand trades only through its own UK website, offering global shipping and frequent multi-item bundles. Formulations are 100% natural, talc-free, fragrance-free and certified cruelty-free and vegan by Cruelty-Free International and The Vegan Society. The company’s signature “Custom Blend Foundation” service lets buyers choose among 24 base shades and 6 undertone boosters for a bespoke 10 g jar. All products are hand-mixed in small batches at the brand’s Cornish studio and shipped in plastic-free, home-compostable sachets or glass jars. Core customers are women aged 25-45 with reactive or sensitive skin who want breathable coverage without synthetic fillers. They are typically eco-conscious, read INCI lists and value British artisan production, low-waste packaging and inclusive shade options for very fair to deep skin tones. All Earth competes with other indie mineral-makeup labels and the “clean” color-cosmetic arms of larger green-beauty brands. It differentiates through fully customizable, UK-made mineral bases, lower price points than premium clean competitors and a strict plastic-free, refill-friendly supply chain.

Mineral makeup that's mixed by hand, shipped plastic-free, tailored to you

• Handmade
• Vegan
• Cruelty-free