Allen Reed

Allen Reed’s ChicWrap sells patented plastic-wrap and foil dispensers plus refill rolls for home and professional kitchens. Products sit in the mid-range: $18–$35 for a starter box and $6–$9 per refill roll. Sales happen only through the brand’s own site, chicwrap.com, with U.S. shipping and bulk pricing for caterers. The brand’s signature is a spring-loaded, slide-cutting box that hides the serrated edge, eliminating the “saw-tooth” tear and keeping the roll in place. All dispensers are designed to be refilled indefinitely, and patterns from Italian marble to retro diner are updated each season. The original ChicWrap box earned a 2014 Gourmet Retailer “Outstanding Product” award and remains the top SKU. Buyers are home cooks who post on Instagram and Pinterest, value countertop aesthetics, and want single-handed dispensing without waste. The appeal is part safety (no exposed metal), part décor—patterns coordinate with SMEG colors or Le Creuset hues. Professional chefs buy the commercial-grade film rolls for faster mise-en-place and tighter seals. ChicWrap competes against low-cost grocery-aisle wraps and high-end stainless dispensers by owning the middle: safer cutters, fashion prints, and refill compatibility across all SKUs. While competitors either sell disposable boxes or costly restaurant hardware, Allen Reed blends design with utility and locks in repeat revenue through proprietary refill rolls shipped direct.