Allied Materials Corp.

Allied Materials Corp. trades as Springbok Puzzles and sells exclusively jigsaw puzzles, offering 500-, 1,000- and 2,000-piece counts in die-cut and ribbon-cut formats. Price points sit in the mid-range tier: most 1,000-piece titles retail for $19–$24, specialty 2,000-piece or limited-edition sets peak around $35. Sales are direct-to-consumer through springbok-puzzles.com and Amazon, with no brick-and-mortar footprint. The brand’s hallmark is its 1963 “Eco-Puzzle” die that still produces uniquely tight, interlocking pieces made from 100 % recycled chipboard; every puzzle is manufactured in the U.S. and backed by a missing-piece guarantee for life. Signature lines include the nostalgic “Coca-Cola” collection, brightly colored “Charley Harper” art series, and annual Christmas limited releases that routinely sell out within days. Core buyers are U.S. adults aged 45–75 who value American manufacturing, frame-worthy imagery, and the assurance of a no-loss guarantee; gift-givers purchasing seasonal or licensed art puzzles also drive volume. The brand appeals to retirees, puzzle club members, and holiday decorators who prioritize heirloom quality over bargain pricing. Springbok competes in the crowded mid-tier puzzle segment against mass-market licensed brands and boutique art-puzzle labels; it differentiates through domestic production, lifetime piece replacement, thicker recycled board, and long-standing licensed heritage artwork that is unavailable elsewhere.