Ancientandbrave

Ancientandbrave sells collagen-centric nutritional supplements and functional blends, including bovine, marine and vegan amino acid powders, MCT oil, nootropic coffee boosters and capsule complexes. Price points sit in the premium tier: 300 g collagen retails £38-£45, 30-day capsule stacks £39-£49, bundles £90-£120. The brand trades primarily through its own UK e-commerce site, supported by selective placement in Planet Organic, Harrods Wellness and independent health stores. Formulations are built around “nutrigenomics” and fasting support: every SKU lists clinically studied collagen peptides plus complementary botanicals such as ashwagandha, vitamin C-rich rosehip or biotin. The line is keto, paleo and autophagy-protocol friendly, fully batch-tested for heavy metals and hormones, and delivered in carbon-negative, plastic-free tins. Flagship SKUs include “True MCT” oil and the “Cacao + Collagen” fasting drink, both repeat award-winners in Women’s Health & Beauty Shortlist. Core buyers are 30-55-year-old women already practising intermittent fasting, Pilates or bio-hacking routines who want taste-neutral, clean-label supplements that fit low-carb macros. They value transparency (full amino-acid profiles published), sustainable British sourcing and education—weekly blog protocols on fasted workouts and menopause support reinforce community stickiness. Ancientandbrave competes in the crowded ingestible beauty and keto-wellness segment against marine-collar brands and Silicon-Valley nootropic startups. It differentiates by combining pasture-raised British bovine or MSC-certified marine collagen with adaptogenic botanicals, reusable metal packaging and practitioner-endorsed fasting protocols, positioning itself as a science-backed, eco-luxury upgrade rather than a commodity protein.