Austen & Blake

Austen & Blake sells made-to-measure suits, shirts, chinos and outerwear for men, plus a small line of leather accessories. Suits start around £249 and climb past £600 when premium cloths are selected, placing the brand in the mid-range bracket between high-street and Savile Row. Orders are placed entirely online through an interactive configurator; no physical stores exist, but UK customers can book a travelling tailor for home or office fittings. The core promise is a custom garment cut to 14 body measurements and delivered within 3-4 weeks, half the industry norm. Over 60 cloths—from Italian merino to British tweed—can be mixed with linings, buttons and monogramming, giving thousands of combinations. Their half-canvas construction, free remake policy and size archive that speeds re-orders are repeatedly cited in reviews as confidence builders. Typical buyers are 25-45-year-old professionals who need sharp business dress but dislike off-the-peg compromises; many work in finance, tech or law and value time efficiency. They are style-literate, follow Instagram tailoring accounts and want Savile Row-level fit without the ritual of multiple in-store visits or the sticker shock of traditional bespoke. Austen & Blake competes with online made-to-measure platforms and the lower end of bespoke tailoring. It differentiates by offering faster turnaround, a generous remake guarantee and mid-market pricing while still using reputable European mills and hand-finished details usually reserved for more expensive houses.