Autograph Fashion

Clothing · Women's Fashion

Autograph Fashion is an Australian plus-size women’s apparel specialist stocking sizes 14-26. Core ranges include everyday essentials, workwear, denim, occasion dresses, swimwear and accessories priced in the mid-market bracket (AUD $40-$180). The brand trades through 90+ full-line stores across every state, a transactional website that ships nationally, and an eBay outlet for end-of-season clearance. The label’s fit science—three body-shape blocks (Curve, Embrace, Flatter) and in-house “Perfect Fit” denim—gives it authority in a segment where fit inconsistency is common. Signature pieces such as the “Magic” slim-leg pant and “Wonder” jean are perennial bestsellers marketed for their tummy-control panels and hourglass shaping. Limited-edition capsules in sizes 14-30 drop monthly, keeping ranges fresh without diluting the plus-size focus. Customers are women 35-55 who wear sizes 14+ and want trend-informed clothes cut for an adult silhouette rather than junior-plus sizing. They value inclusive sizing on the sales floor, coordinated outfitting and in-store stylists trained to fit, not just sell. The brand speaks to body-confidence, practicality and the expectation that style should be available in every size. Autograph competes with mainstream retailers’ plus-size extensions and online pure-play curve labels. It differentiates by operating dedicated plus-size stores—no petite or straight-size ranges—so every visual merchandising choice, mannequin and sales associate is plus-focused, creating an environment where the customer is the standard, not an afterthought.

Where your size is the standard, not the afterthought