Baskbear

Baskbear sells ready-to-drink Thai milk tea, green milk tea and roasted oolong milk tea in 300 ml glass bottles; single bottles run S$4.90–S$5.90 and 6-bottle gift sets S$28–S$34, placing the line squarely in the mid-range ready-to-drink segment. Orders are placed through the brand’s own Shopify site and delivered chilled across Singapore; pop-up booths at weekend markets and corporate bulk drop-offs provide secondary offline reach. The drinks are brewed in Chiang Mai, use Thai Cha Tra Mue tea leaves, contain no preservatives and keep 14 days refrigerated—claims few local bottled milk teas match. A signature “less sweet” formula (≈7 % sugar) and stackable bear-head glass bottles that customers reuse as jars have made the product a staple on Instagram and TikTok SG. Core buyers are 18-35-year-old students and young professionals who want café-style Thai milk tea without queueing at a stall and who value recyclable packaging and controlled sugar content. The cute bear iconography and pastel palette fit minimalist desk aesthetics and gift-giving culture in Singapore offices. Baskbear competes with both mass-market carton Thai milk teas found in supermarkets and with milk-tea café chains that sell made-to-order cups; it differentiates by offering glass-bottled, short-shelf-life freshness normally associated with in-store brews while retaining the convenience of next-day home delivery.