BELLA+CANVAS

Clothing · Streetwear

BELLA+CANVAS specializes in blank, fashion-forward basics—T-shirts, tanks, fleece, hoodies, infant and toddler apparel—sold in 30+ colors and unisex to extended sizes. Prices sit in the mid-range tier: adult tees wholesale around $3-$7, retail $12-$25, with premium tri-blends and fleece topping $30. The company operates a B2B e-commerce site open to decorators, retailers, and consumers, plus a Los Angeles flagship showroom; international distributors extend reach to 80+ countries. The brand’s core pitch is “USA-made quality without the sweatshop,” producing 100% of its garments in solar-powered Los Angeles and South-Central facilities that are W.R.A.P.-certified and Platinum-level WCA audited. Signature collections—3001 Unisex Jersey Tee, 3413 Tri-Blend, and Sponge Fleece line—are engineered for high-resolution printing, minimal shrink, and retail-soft feel, making them staples in streetwear and merch markets. Buyers are screen-printers, embroiderers, and emerging apparel labels that need consistent colorways, fast reordering, and socially responsible sourcing. End-consumers tend to be 16-35, urban, eco-aware creatives who value soft fabrics, modern fits, and ethical production; many discover the brand through custom festival tees or boutique “Made in USA” drops. Competitors include low-cost Central American blanks and heritage domestic mills; BELLA+CANVAS counters with fashion silhouettes, weekly color launches, and vertical manufacturing that trims weeks off lead times. Heavy social media education, transparent factory videos, and eco stats (7x less water than average dye houses) reinforce a premium-but-accessible stance between commodity basics and high-end streetwear blanks.

Soft basics made in LA, worn by people who actually care

• Ethical