Sports, Outdoors & Fitness · Cycling & E-Bikes
Berdspokes
Thirty grams lighter, infinitely more noticed on the trail
Berdspokes sells ultralight bicycle spokes machined from advanced polymer rather than metal. The line-up centers on the “Berd” spoke in multiple lengths and gauges, priced around USD 5–6 per spoke, situating the brand in the premium upgrade tier. Sales are direct-to-consumer through berdspokes.com and a small network of specialty wheel-building shops. The spokes are 30–50 % lighter than steel yet claim higher fatigue life and vibration damping, allowing complete wheelsets under 1 kg. Their distinctive white filament and published lab data have made them a go-to for weight-weenie mountain-bike and gravel builds, earning coverage in BikeRumor and Pinkbike tech features. Customers are performance-oriented riders—XC racers, bike-packers, and gram-counting enthusiasts—who equate low rotational mass with speed and reduced trail chatter. The brand appeals to tinkerers who value measurable gains and are willing to pay for niche technology that stands out on the trail or Instagram feed. Berd competes with premium steel and carbon-spoke systems from mainstream wheel and component makers. It differentiates by being the only commercial polymer-spoke supplier, offering a weight saving that is perceptible on a scale yet still UCI-legal, backed by a lifetime spoke warranty.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you
