Betterthanstore Fashion

Clothing · Men's Fashion

Betterthanstore Fashion operates the DTC site skinbikini.com, stocking women’s swimwear, micro-bikinis, sheer cover-ups, and figure-hugging resort wear. Most pieces retail between $40-$90, placing the brand in the mid-range bracket; occasional “ultra-micro” sets top out at $110. Sales are 100 % online, shipped from U.S. fulfillment centers to North America, EU, and Australia. The label’s core equity is sizing that starts at XXS and runs to 3X with customizable top/bottom cup depth and tie length, a feature rarely offered at this price. Signature collections include the “Skin Series” (0.5 mm stretch mesh) and “LED Glow” line that uses light-reactive thread. All suits are designed, cut, and sewn in-house in Los Angeles, allowing weekly drops of limited-edition colors. Customers are 18-35-year-old festival-goers, content creators, and fitness competitors who want photo-ready swimwear that can be adjusted for minimal tan lines or maximum coverage in seconds. The brand courts body-confidence messaging, encourages user-generated imagery with #BetterThanSkin, and rewards repeat buyers with early-access drops. Betterthanstore competes against fast-fashion swim labels and niche micro-bikini boutiques by offering quicker trend turnover than premium European houses and better fit granularity than mass retailers. Its domestic production keeps restock cycles under ten days, while the inclusive size matrix and customization tool create switching costs that low-cost imitators don’t match.

Micro sizing that fits your body, not the other way around