Bioniq

Health & Beauty · Supplements & Vitamins

Bioniq sells personalized supplement granules compounded on the basis of blood-test or DNA data. Prices sit in the premium tier: a 30-day supply runs roughly $150–$250, with the optional at-home blood kit sold separately. Orders are placed only through the brand’s own e-commerce site; there is no wholesale or retail distribution. The company’s central claim is pharmaceutical-grade precision: each nightly sachet contains up to 120 micro-dosed ingredients calibrated to the customer’s latest biomarker panel. Algorithms developed from professional-athlete databases adjust dosages every 30–60 days, and all blends are manufactured in Swiss-GMP facilities. This data-driven loop has made the “Bioniq 120” granule formula its signature product. Clients are 25-55-year-old urban professionals, bio-hackers, and semi-pro athletes who track sleep, HRV, and glucose and want an all-in-one alternative to multiple bottles. They value measurable optimization, are willing to re-test blood quarterly, and treat supplementation as a quantified-self utility rather than a casual vitamin habit. Bioniq competes in the direct-to-consumer personalized-nutrition space against brands that use questionnaires or limited nutrient panels. It differentiates by requiring objective blood biomarkers, offering granular micro-dosing beyond standard pills, and providing continuous algorithmic reformulation tied to re-testing cycles.

Your blood knows what your body actually needs