Bogeyandbyrd

Bogeyandbyrd sells men’s and women’s golf apparel, accessories and small leather goods priced in the mid-to-premium tier: polos $78-$98, Italian leather headcovers $89-$149, weekenders $398. Distribution is DTC through bogeyandbyrd.com plus a limited wholesale program with select green-grass pro shops; no flagship store. The label positions itself as “golf attire that works from first tee to last call,” cutting classic silhouettes in Italian stretch jersey, recycled poly and waterproof suede, then finishing them with on-course details (magnetic tee pockets, silicone-printed grips inside waistbands). Signature pieces include the reversible Merino “19th Hole” cardigan and the waterproof “Bogey” duffel that doubles as a shoe bag—both photographed on Tour caddies at Pebble Beach and sold out within 48 hrs of the 2023 drop. Core buyers are 25-45-year-old urban professionals who play 15-30 rounds a year, travel for long weekends, and want one wardrobe that looks sharp on the course and at the rooftop bar afterward. They value quiet branding, technical performance and sustainable sourcing (Bogeyandbyrd uses Bluesign-approved mills and carbon-neutral shipping). The brand competes in the rapidly growing “lifestyle golf” segment against labels that merge sport and streetwear; it differentiates by keeping SKUs tight (no seasonal markdowns), using Italian fabrics normally reserved for luxury fashion, and storytelling that leans into golf’s social culture rather than its competitive side.