Bombayshirts

Bombayshirts sells made-to-measure men’s and women’s shirts, plus chinos, polos, blazers, and knitwear. Most shirts sit in the INR 1,800–3,500 band, placing the brand in the mid-range; occasional premium fabrics push past INR 5,000. Orders are placed only through the company’s own e-commerce site and a network of 70+ fit studios across India, UAE, Singapore, and the U.S. The brand’s core promise is a perfect fit generated by a 60-second 3-D body scan or a 12-point self-measurement guide, with 10 million size combinations and fabric, collar, cuff, placket, and monogram customization turned around in 7–10 days. Well-known collections include wrinkle-free “All-Day” cotton, Italian-milled “120s” twill, and limited-run Liberty London prints. Every garment is cut and sewn in the company-owned Bombay factory, allowing small-batch production without minimum-order constraints. Typical buyers are 25-45-year-old professionals who need weekday shirts that look bespoke but cost less than a designer label and can be re-ordered from a saved profile in two clicks. They value efficiency, subtle personalization, and a tech-enabled experience that avoids traditional tailoring delays. Bombayshirts competes with ready-to-wear premium labels, online custom-shirt startups, and neighborhood tailors. It differentiates by combining factory-direct pricing, algorithmic fit accuracy, and rapid restitch guarantees, positioning itself between mass-produced shirts and high-end bespoke houses.