boobydoo

boobydoo is a UK-based online-only retailer specialising in sports and high-support bras for cup sizes A–K. The site lists around 200 styles from 25 specialist brands such as Shock Absorber, Panache Sport and Elomi, with prices spanning £25–£75, placing the offer in the mid-range sector. Core categories are high-impact sports bras, everyday supportive bras, swimwear and matching briefs; accessories like bra extenders and washing bags sit in the £5–£10 entry zone. The company positions itself as “the sports-bra experts,” filtering every product by impact level (yoga to marathon) and offering a proprietary “bounce-test” video for each style. A free online fitting questionnaire, 30-day “run-trial” return policy and next-day UK delivery are highlighted guarantees that reduce purchase risk for hard-to-find sizes. Their own-label “boobydoo Power” encapsulation bra, tested up to a K-cup, has become a recurring best-seller since launch. Primary customers are active women aged 18-45 who run, ride, gym or team-train and struggle to find cup-sized support on the high street. The brand speaks to body-positive, performance-driven values: no ultra-push-up messaging, instead emphasising comfort, injury prevention and confidence to move. Loyalty data show 60 % of buyers return within six months, often upsizing to second or third sports-specific bras. boobydoo competes with multi-brand lingerie e-tailers, department-store sports floors and direct-to-consumer athletic brands that add “medium support” bras to apparel lines. It differentiates through narrow category depth (only bras), genuine plus-size expertise, educational content and faster, low-risk fulfilment than overseas lingerie sites.