Bootyparlor

Shoes · Boots

Booty Parlor sells flirty lingerie, bedroom accessories, and boudoir beauty products—think mesh teddies, vibrating couples’ rings, and shimmering body dust. Most items sit in the $20-$80 band, squarely mid-range, with occasional premium sets topping $120. The brand is DTC-first through bootyparlor.com, supported by selective placement in Urban Outfitters, Spencer’s and boutique lingerie shops. Founded in 2005 by Dana Myers as the first female-targeted “sex-positive” beauty label, Booty Parlor couples glamorous packaging with how-to flirt coaching. Signature SKUs include the “Pink Diamond” vibrating compact and the “Booty Parlor Collection” bridal lingerie line, both repeatedly featured in Cosmo and on “The View.” Every product is phthalate-free and designed to look vanity-worthy rather than clinical. The core shopper is 21-40, female, urban, and buying for herself—bachelorette gifts and date-night upgrades are secondary occasions. She identifies with playful confidence, Instagram-ready aesthetics, and the brand’s mantra that feeling sexy is self-care, not performance for a partner. Booty Parlor competes with two tiers: mall lingerie chains that sanitize sexuality and overt adult brands that skew male and utilitarian. It differentiates by merging beauty-brand styling with bedroom function, using feminine pastels, discreet shapes, and mainstream retail placement to make sexual accessories feel like ordinary glam essentials.

Sexy never looked so good on your vanity